Title: Business Degree Essays Series #5: Marketing – The 4 Ps
Author: Elliot James (One Uproar)
Price: FREE
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Each of the elements of the marketing mix (the 4 Ps) must work together to support the firm’s marketing campaign. With this in mind, describe how the 4Ps can be used to ensure that a consistent message is communicated to members of the target audience. In your answer, make reference to at least two firms or products.