Title: Mobile Boom – An exploding new world of business opportunities
Author: Sebastian Saldarriaga (U.I.E. Media Inc.)
Price: FREE
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The $ 2bn mobile advertising industry (which currently represents just a fraction of online advertising revenues) will witness two dramatic changes: the rise of Apple’s iOS and Google’s Android platforms to a position of dominance, with Android scoring a clear advantage over the former; and the emergence of Asia as the industry’s future growth engine.